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Fitness
USA
Cypress, Texas
Gold's Gym sought to reconnect with its strength training heritage while transforming an underperforming pool area that no longer served member needs. The vision was creating a modern performance zone that would embody the brand's identity, reduce maintenance costs, alleviate crowding in other areas, and attract new members seeking serious strength training experiences.
PLAE transformed the unused pool into a high-performance training zone. The renovation features athletic turf down the center for sled work and metabolic conditioning, with rack systems along the perimeter for strength training. The result is increased member engagement, improved retention, membership growth, and a striking space that reinforces Gold's Gym as a destination for serious training.
The Parramatta Eels set out to build the world's largest Rugby League training facility, serving men's, women's, and youth pathway programs. The Sydney-based NRL club needed a high-performance environment that could support large squad training simultaneously, with dedicated spaces for strength work, speed development, tactical preparation, and recovery.
PLAE partnered with the Eels to deliver their Centre of Excellence. The facility features performance flooring, athletic turf for speed and agility work, dedicated wrestling mats, and fully outfitted strength areas with custom-branded equipment. Every detail reinforces team identity while maximizing functionality. Multiple squads can now train together seamlessly, setting a global benchmark for professional rugby facilities.
