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Fitness
USA
McDonough, Georgia
Fitness 2020 aimed to create a differentiated member experience that would elevate their gym beyond industry standards. They sought a partner to design an 8,000-square-foot human performance area that would inspire members to train like athletes using science-based principles. The commercial gym made a significant investment to transform how members approach training with professional-grade solutions.
PLAE designed a facility focused on training flow, progression, and functional movement. Customizations include alternating branding on platforms to show members they're using professional-grade equipment. The team provided programming through their app, certified coaching support, and ensured all systems aligned with best practices. Members actively use the space daily, validating both the vision and methodology.
The Parramatta Eels set out to build the world's largest Rugby League training facility, serving men's, women's, and youth pathway programs. The Sydney-based NRL club needed a high-performance environment that could support large squad training simultaneously, with dedicated spaces for strength work, speed development, tactical preparation, and recovery.
PLAE partnered with the Eels to deliver their Centre of Excellence. The facility features performance flooring, athletic turf for speed and agility work, dedicated wrestling mats, and fully outfitted strength areas with custom-branded equipment. Every detail reinforces team identity while maximizing functionality. Multiple squads can now train together seamlessly, setting a global benchmark for professional rugby facilities.
