Fitness
North America
McDonough, Georgia
Fitness 2020 aimed to create a differentiated member experience that would elevate their gym beyond industry standards. They sought a partner to design an 8,000-square-foot human performance area that would inspire members to train like athletes using science-based principles. The commercial gym made a significant investment to transform how members approach training with professional-grade solutions.
PLAE designed a facility focused on training flow, progression, and functional movement. Customizations include alternating branding on platforms to show members they're using professional-grade equipment. The team provided programming through their app, certified coaching support, and ensured all systems aligned with best practices. Members actively use the space daily, validating both the vision and methodology.
Fitness 2020 aimed to create a differentiated member experience that would elevate their gym beyond industry standards. They sought a partner to design an 8,000-square-foot human performance area that would inspire members to train like athletes using science-based principles. The commercial gym made a significant investment to transform how members approach training with professional-grade solutions.
PLAE designed a facility focused on training flow, progression, and functional movement. Customizations include alternating branding on platforms to show members they're using professional-grade equipment. The team provided programming through their app, certified coaching support, and ensured all systems aligned with best practices. Members actively use the space daily, validating both the vision and methodology.




