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Fitness
AUS/NZ
Richmond, Australia
Fitness First recognized the growing demand for strength and performance training and aimed to evolve its offering at the flagship Richmond location. The Australian brand dedicated a large portion of the facility to a high-performance room, creating a space for members seeking advanced training options and a premium experience that blends commercial gym accessibility with elite performance standards.
PLAE was given creative control to design a space balancing functional training and strength work. The layout features central turf areas for movement and conditioning, with surrounding zones for strength training and versatile programming. The sleek design creates a cohesive, performance-focused environment. The result is a space where everyday members feel like athletes, elevating the entire Fitness First experience.
Fitness First recognized the growing demand for strength and performance training and aimed to evolve its offering at the flagship Richmond location. The Australian brand dedicated a large portion of the facility to a high-performance room, creating a space for members seeking advanced training options and a premium experience that blends commercial gym accessibility with elite performance standards.
PLAE was given creative control to design a space balancing functional training and strength work. The layout features central turf areas for movement and conditioning, with surrounding zones for strength training and versatile programming. The sleek design creates a cohesive, performance-focused environment. The result is a space where everyday members feel like athletes, elevating the entire Fitness First experience.
