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Fitness
North America
Cypress, Texas
Gold's Gym sought to reconnect with its strength training heritage while transforming an underperforming pool area that no longer served member needs. The vision was creating a modern performance zone that would embody the brand's identity, reduce maintenance costs, alleviate crowding in other areas, and attract new members seeking serious strength training experiences.
PLAE transformed the unused pool into a high-performance training zone. The renovation features athletic turf down the center for sled work and metabolic conditioning, with rack systems along the perimeter for strength training. The result is increased member engagement, improved retention, membership growth, and a striking space that reinforces Gold's Gym as a destination for serious training.
Gold's Gym sought to reconnect with its strength training heritage while transforming an underperforming pool area that no longer served member needs. The vision was creating a modern performance zone that would embody the brand's identity, reduce maintenance costs, alleviate crowding in other areas, and attract new members seeking serious strength training experiences.
PLAE transformed the unused pool into a high-performance training zone. The renovation features athletic turf down the center for sled work and metabolic conditioning, with rack systems along the perimeter for strength training. The result is increased member engagement, improved retention, membership growth, and a striking space that reinforces Gold's Gym as a destination for serious training.
